Project Activities
Agency for Equality identifies and secures clients willing to advertise in independent media or who needs the agency or independent media competences to provide marketing services (such as content creation or community management). The agency combines clients’ payments with donor funding as an incentive for them to invest in independent media in the first place.
Since its creation in 2022, Agency for Equality channelled more than 100 000USD to 10 independent medias in Lebanon, Jordan and Tunisia.
ERIM collaborates with The Samir Kassir Foundation to strengthen the long-term financial sustainability of independent media in Lebanon.
ERIM’s innovation, first introduced in Central and Eastern Europe, is to open an independent advertising/marketing agency that secures marketing revenue exclusively for independent media.
ERIM and SKF founded the Agency for Equality (AE) in 2022 In the framework of the MIIM project and now accompany the agency’s development to support more independent media in the region.
Donors
- US Bureau of Democracy
- Human Rights
- Labor (DRL)
Partners
- Coordinated by The Samir Kassir Foundation (SKF)
- Led in partnership with ERIM and Agency for Equality
Agency For Equality logo